Insights and Analysis
AI-washing – when AI hype becomes a litigation risk
We advise many of the world’s leading manufacturers and retailers of electronics and consumer appliances. Our breadth of practice and sector knowledge means we are uniquely positioned to support you at every stage of the product lifecycle – from CC licensing to consumer product litigation.
We help clients develop strategic, risk-based, and consistent approaches to meeting the growing challenges of global regulatory compliance and complex cross-border supply chains.
Representative experience
6
6
Advising consumer product companies on the development, certification, conformity assessment, labeling, and market entry of innovative technologies and high-tech products in more than 100 jurisdictions.
Representing a global product manufacturer in putative nationwide class action alleging various fraud- and warranty-based claims relating to the design of washing machines.
Advising one of the world’s foremost international consumer products manufacturers of innovative AI-based technology on product safety, compliance, and marking and labelling issues.
Advising a global smart home product manufacturer on strategic measures and risk management in response to an investigation launched by a European regulator into the compliance of its industry-leading device with harmonized standards.
Advising Simplisafe, a disruptive tech company that designs, engineers, and sells wireless security alarm systems, cameras, and services, in development and implementation of an import compliance system and on data privacy, commercial and regulatory matters.
Acting for several U.S.-based technology companies in relation to the development and launch of innovative electrical and electronic products on the EU market and worldwide. This involved providing extensive product and commercial advice, including advising on product safety requirements and compliance; identifying and liaising with technical experts; negotiating with third-party organizations; and advising on a broad range of market entry and consumer law issues.
Representing a major global electronics company and large U.S.-based retailer in two nationwide class actions regarding television technology. The cases span 11 causes of action, eight years, and numerous products.
Representing global product manufacturer in consumer fraud putative class action alleging claims under consumer protection statutes and related theories that the manufacturer’s product did not comply with U.S. Energy Star program, obtaining dismissal of all claims.
Leading consumer products company on development and classification of a consumer-oriented wearable sensor and associated mobile application in multiple jurisdictions.
Achieved significant win excluding manufacturers of cooking appliances from California Proposition 65 liability for chemicals created in cooking.
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