Insights and Analysis
AI-washing – when AI hype becomes a litigation risk
Industry disruption and transformation. New technology. Increasing focus on sustainability. The Hogan Lovells Fashion and Luxury Team has our finger on the pulse of current market conditions and the issues you face.
Our team advises many of the world's most renowned fashion and luxury labels – from luxury goods manufacturers to influential fashion houses. We advise brands that have become household names, as well as niche retailers and startups focused on transforming their respective categories in powerful ways.
We know the world of fashion and luxury, and we’ve got you covered.
Hear from our clients and industry leaders
The practitioners are sophisticated and knowledgeable within our industry.”
Chambers USA, 2024
Key contacts
Representative experience
Advised a U.S. luxury goods company on the termination of various European distributor and agency agreements, including settlement negotiations.
Advised Pandora on a wide range of IP, e-commerce, and data privacy matters as well as handling its anti-counterfeiting program in Hong Kong and China.
Advised Neil Lane on a complex series of transactions, including various sales and licensing arrangements.
Advising Gucci on its joint venture with Al Tayer Group in the UAE.
Advised an international leader in the fragrance and fashion sector in a collective redundancy plan concerning a worldwide famous fragrance brand.
Advised a British fashion house in respect of allegations of copyright infringement in various jurisdictions by a designer in connection with garments from their Spring/Summer Collection.
Advised top luxury brands on the adoption of QR code, RFID and other similar technologies such as Bluetooth to track visitors' shopping preference, length of stay and mood as well as analyze the traffic of boutiques.
Advising Ahmed Seddiqi & Sons, UAE’s leading retailer of luxury watches and jewelry, on its joint venture with WatchBox, the world’s leading platform for buying, selling, and trading pre-owned luxury watches.
Advised a well-known fashion house on an IP dispute against a Spanish competitor selling bags and shoes which seem to be infringing products of the client's IP rights.
Advising Sotheby's on U.S. e-commerce law, drafting customer facing terms and conditions, and guiding through arrangements with providers of goods and services as they launch an e-commerce platform.
Advising an American luxury fashion house on the hiring of high-level executives and designers for, including negotiating and drafting unique executive agreements and contentious employment litigation in Paris.
Advised Jumei International Holding Limited (NYSE: JMEI), a Chinese-based fashion and lifestyle solutions provider, as U.S. legal counsel on its approximately US$130 million going-private transaction.
Panoramic - Luxury and Fashion 2025 guide
We've partnered with Lexology to publish this quick reference guide that enables side-by-side comparison of local insights, including into the state of the local market; manufacture and distribution; online retail; intellectual property issues; data privacy and security; advertising and marketing; product regulation and consumer protection; M&A and competition; employment and labor issues; and recent trends.
You may also be interested in...
Awards & rankings
Hogan Lovells recognized again by The Fashion Law as a leading firm for retail companies
01 May 2026
Press releases
Hogan Lovells advises Raselli Franco Group on the staged sale of its share capital to Kering
22 December 2025
Hogan Lovells Events
2025 Brands Seminar - AI and the death of trade marks
3 July 2025 | 4:00 p.m. - 8:00 p.m. (GMT)
Hogan Lovells Events
Consumer Horizons Webinar: Cash Is Out - The New World of Digital Payments
28 September 2022 | 9:00 a.m. (ET) / 3:00 p.m. (CET) - 10:00 a.m. (ET) / 4:00 p.m. (CET)
Webinar
Consumer Horizons Webinar: Trading in 2021: How the Consumer Industry Should Navigate a Stormy Trade Environment
06 May 2021 | 10:00 AM - 11:00 AM (EDT)
Sponsorships and Speaking Engagements
Luxury Law Alliance webinar - The acceleration of digitalization and ecommerce: what luxury GCs must know
21 April 2021 | 9:00 AM - 10:00 AM (EST)
Press releases
Hogan Lovells advises Charles on seed financing round of more than EUR 6 million
12 April 2021
Webinar
Consumer Horizons webinar - COVID-19, lessons learned and what's next while keeping your supply chain running
25 February 2021 | 9:00 AM - 10:30 AM (EST)
Press releases
Hogan Lovells advises Sequoia Capital China on its acquisition of a majority stake in AMI
28 January 2021
Hogan Lovells Events
2025 Brands Seminar - AI and the death of trade marks
3 July 2025 | 4:00 p.m. - 8:00 p.m. (GMT)
Hogan Lovells Events
Consumer Horizons Webinar: Cash Is Out - The New World of Digital Payments
28 September 2022 | 9:00 a.m. (ET) / 3:00 p.m. (CET) - 10:00 a.m. (ET) / 4:00 p.m. (CET)
Webinar
Consumer Horizons Webinar: Trading in 2021: How the Consumer Industry Should Navigate a Stormy Trade Environment
06 May 2021 | 10:00 AM - 11:00 AM (EDT)
Sponsorships and Speaking Engagements
Luxury Law Alliance webinar - The acceleration of digitalization and ecommerce: what luxury GCs must know
21 April 2021 | 9:00 AM - 10:00 AM (EST)
Awards & rankings
Hogan Lovells recognized again by The Fashion Law as a leading firm for retail companies
01 May 2026
Press releases
Hogan Lovells advises Raselli Franco Group on the staged sale of its share capital to Kering
22 December 2025
Press releases
Hogan Lovells advises Charles on seed financing round of more than EUR 6 million
12 April 2021
Press releases
Hogan Lovells advises Sequoia Capital China on its acquisition of a majority stake in AMI
28 January 2021
