Insights and Analysis
AI-washing – when AI hype becomes a litigation risk
We treat litigation as a strategic lever within a broader brand‑protection strategy. Whether a matter demands fast enforcement, urgent injunctions, or a measured negotiation, we align our approach with your commercial objectives. Our team is recognised for rapid response, clear guidance, and the ability to mobilise cross‑border resources for high‑stakes or time‑critical issues.
Clients rely on us for pragmatic, commercially focused advice - we know not every issue belongs in court, our value lies in understanding when to litigate and when to negotiate.
Our litigation capability is grounded in deep experience managing global brand portfolios and enforcing rights across jurisdictions. We deliver targeted, cost‑effective advice on short timelines, balancing legal risk with commercial impact. From routine enforcement to major litigation, we adapt our strategy to achieve the right outcome.
We don’t just defend trademarks, we safeguard reputations, market position, and long‑term brand value. We operate as an extension of your team, combining strategic clarity with the litigation strength needed to deliver results.
Our capabilities at a glance
230
+
design, trademark and domain name professionals
200
+
IP litigators
30
+
years working as one cross-border team
50
%+
we represent more than half of the world’s best 100 global brands, 2024 Interbrand Report
Representative experience
adidas on the management of its EU trade mark portfolio, including various high-level disputes, such as enforcing adidas’ famous 3-stripes mark against a 2-stripe mark in appeals before the EU Court of Justice.
Advised Merck & Co., Inc. in the UK aspect of the world’s largest same name dispute involving major cross border litigation spanning EMEA, the Americas and Asia-Pacific, concerning rights to the MERCK trademark and trade name.
Asahi International on its enforcement and prosecution matters globally, we are strategic advisers on all trademark matters.
Caterpillar Europe-wide portfolio management as well as execution and coordination of worldwide application projects. Representation in numerous contentious proceedings against Puma concerning the trade mark CAT.
Handling Tiffany & Co’s trademark prosecution and contentious work throughout the EU, UK and Latin America, and enforcing Tiffany’s rights to the Tiffany Blue colour in the EU.
Managing Deutsche Telekom's global trademark and domain name portfolio. Advising on complex color mark and other non-traditional trademark litigation in Europe and U.S.
Peek & Cloppenburg on trademark litigation matters against a competitor with the same name, as well as copyrights and design rights in relation to clothing designs and images, and all legal issues relating to its online store.
Awards and recognitions
17 jurisdictions ranked, including 8 Gold and 5 Silver, and 57 individuals recognized as ‘world leading trademark professionals’
World Trademark Review 1000
2026
France Trademark Disputes Firm of the Year
Managing IP EMEA Awards
2026
Spain Trademark Disputes Firm of the Year
Managing IP EMEA Awards
2026
Ranked Band 1 for Trademarks Foreign Firms in China and Japan Managing IP
IP Stars
2025
Recommended for Trademark Disputes in US: District of Columbia Managing IP
IP Stars
2025
Trademark Firm of the Year – Germany
Global IP Awards
2024
