Insights and Analysis
AI-washing – when AI hype becomes a litigation risk
Massimiliano Masnada
Partner Global Regulatory
Languages
English, Italian
Massimiliano specialises in integrated compliance within the digitalisation sector, with a focus on European regulations such as the GDPR, NIS 2, DORA, the AI Act, the DGA, the Data Act and the EHDP. Over the years, Massimiliano has acquired specific expertise in advising major platforms and internet service providers (search engines, apps, video-sharing platforms, new media), connected cars, telemedicine, cloud computing, data analytics, data scientists and cross-border data transfers. Massimiliano also has many years’ experience in IT litigation arising from the application of e-commerce and personal data protection legislation, both before administrative authorities and before the courts.
He is frequently invited by leading industry magazines and national newspapers to write articles and commentaries on topical issues relating to privacy and AI, as well as to speak at high-profile industry conferences and events.
Massimiliano is regularly featured in leading Italian and international directories such as Chambers and Legal500, which rank him at the top of their lists. He was also named Privacy Lawyer of the Year by TopLegal in 2024 and by Legalcommunity in 2025 and 2016. The SOAR team, which Massimiliano belongs to, was awarded the "Best Law Firm of the Year" in IP&TMT at the Legalcommunity IP&TMT Awards in 2017, 2019, 2020, 2021, 2022, 2023 and 2026. In 2024 the team was awarded the “Market Leader”.
Continuative assistance to Google in data protection matters arising from Google products and services, including contentious matters before the Italian DPA and Italian Courts
Assistance to a global social media platform in various litigation cases regarding to the exercise of privacy rights by users
Assistance to an Italian government platform in developing a privacy compliance model under the GDPR
Assistance to an Italian marketplace in reviewing the privacy policy and cookie policy of its website
Strategic assistance to an Italian platform for the digital invoice under a privacy by design and accountability prospective
Advising the major energy and utility company in Italy in reviewing its privacy and cybersecurity compliance in view of the entrance into force of the GDPR
Advising major automotive companies on data protection issues arising from the project of providing telecommunication services
Assisting one of the major accounting firms with respect to a cyber data breach, providing support with first remediation actions under the GDPR