Insights and Analysis
AI-washing – when AI hype becomes a litigation risk
Natalia Gulyaeva
Partner Intellectual Property
Languages
English, Italian, French, German, Russian
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Overview
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Experience
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Credentials
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Insights and events
Global Arbitration ReviewNatalia is praised for ‘her business sense and clear management style’ and is defined as a ‘creative, flexible and focused attorney’.
Natalia Gulyaeva, FCIArb, is a partner in the firm’s global regulatory and IP, media and technology practice. Natalia is praised for ‘her business sense and clear management style’ and is defined as a ‘creative, flexible and focused attorney’. ‘Admitted to practice in England and Wales, Germany, and Russia, Natalia brings a nuanced global outlook and commercial understanding to deliver sound legal counsel that secures success for her patrons’.
With her Ph.D. in trade secrets and deep understanding of technology and data, Natalia represents tech and healthcare clients in cross-border disputes. She acts as counsel, arbitrator and mediator and is admitted as a patent, design and trademark attorney. Natalia’s team received World Leaders International Awards and Managing IP awards for excellence in patent dispute resolution. Natalia is the winner of the Client Choice Award and Euromoney’s European Women in Business Law Award. Natalia was ranked among top 250 Women in IP by IP STARS and is included in the list of top patent law practitioners in IAM Patent 1000 with the comment: ‘Natalia is very professional, client oriented and knows business very well. Her sense of urgency and level of responsiveness are highly appreciated. Her support is always precise and resolute – she is creative in finding solutions and takes all options into consideration. Her competency and skills make Natalia a very reliable and recommendable expert in the field, who brings a high level of competence to all IP disputes’. Natalia was recognized by Managing IP as a Patent Star and a Trade Mark Star. Natalia is a tutor of WIPO Arbitration and Mediation Center and is on CIArb Approved Faculty List. She is a member of CIArb’s European Branch Committee, WIPO Mediation and Arbitration Advisory Committee and INTA's ADR Committee.
Natalia holds an Exec MBA from Stockholm School of Economics, and leadership programs certificates from Saïd Business School (University of Oxford) and Harvard Business School.
Global Arbitration ReviewNatalia is praised for ‘her business sense and clear management style’ and is defined as a ‘creative, flexible and focused attorney’.
Representative experience
Advising BBC on various contentious and non-contentious matters
Representing ViiV Healthcare/ GSK in patent contentious and transactional matters
Advising eBay on various data protection, e-commerce related and IP matters
Advising PayPal on various data protection related and IP matters
Representing Novomatic in various contentious and non-contentious matters
Representing Johnson & Johnson in IP contentious and transactional matters
Representing the LEGO Group in trademark and copyright contentious and non-contentious matters
Representing CSL Behring in various pharma specific non-contentious matters
Representing Bayer in IP contentious and non-contentious matters
Representing Samsung in litigious matters
Representing Toshiba in patent contentious matters
Representing Sony Corporation and Sony Computer Entertainment in trademark and patent contentious and non-contentious matters
Representing Caterpillar in IP contentious and non-contentious matters
Representing Kikkoman in IP contentious and non-contentious matters
Advising PepsiCo on IP contentious and non-contentious matters
Representing Novartis in litigious matters
Representing Disney/Fox in contentious and non-contentious matters
Representing NBCUniversal in non-contentious matters
Representing Shiseido Corporation in IP contentious and non-contentious matters
Representing Mattel in IP contentious and non-contentious matters
Representing Avon in IP contentious and non-contentious matters
Representing Tetra Pak in various non-contentious matters
Representing CJ Cheiljedang Corporation in contentious and non-contentious matters
Representing H&M in IP contentious and non-contentious matters (WORLDLeaders International Trademark Excellence Award)
Representing a leading producer of distilled spirits in IP contentious and non-contentious matters (WORLDLeaders International Award)
Representing Chiesi in litigious matters
Representing Bristol-Myers Sqwibb in litigious matters
Representing MSD in contentious and non-contentious matters
Representing Google in contentious and non-contentious matters
Representing Astellas in contentious and non-contentious matters
Credentials
Education
- Certificate of Management Excellence, Harvard Business School, 2022
- Hogan Lovells Redefining Leadership Certificate, Said Business School, University of Oxford, 2019
- Exec MBA Diploma, Stockholm School of Economics, 2017
- Certificate, ICC Advanced Arbitration Academy for Central and Eastern Europe, 2015
- Residential Course for IP lawyers, University of Bristol, 2004
- LL.M. (Hons), Tuebingen University, Germany, magna cum laude, 2003
- PhD in Law, Lomonosov Moscow State University, summa cum laude, 2002
- German Academic Exchange Service Program for International Lawyers, Higher Regional Court of Dusseldorf, 2000
- German Academic Exchange Service Program for International Lawyers, Tuebingen University, Germany, 1999
- Diploma in Law, Lomonosov Moscow State University, summa cum laude, 1998
Bar admissions and qualifications
- Solicitor, England and Wales
- Russia
- Dusseldorf
Court admissions
- Russian Federation
- England and Wales
Memberships
- INTA
- IAPP
- CCI France
- Chartered Institute of Arbitrators
- ICC Global Environmental and Energy Commission
Recognition
Events
Hogan Lovells Events
7 March 2024 | 15:00 p.m. - 16:30 p.m. (JST)