Insights and Analysis
AI-washing – when AI hype becomes a litigation risk
Thomas J. Petrie
Senior Associate Intellectual Property
Thomas works on an array of contracts, including IP and technology licensing agreements, proprietary information and invention assignment agreements, customer, vendor, and reseller agreements, software development agreements, IP-related acquisition, collaboration and joint venture agreements, and consumer-facing terms and conditions related to sweepstakes, contests, and other promotions. Prior to joining the firm, Thomas served as a judicial extern for the Honorable Timothy M. Tymkovich of the U.S. Court of Appeals for the Tenth Circuit and the Honorable John L. Kane of the U.S. District Court for the District of Colorado.
Thomas’s drive to produce exceptional legal work began in law school, where he graduated at the top of his class. Thomas also served as the President of the University of Colorado Law School's Business and Tax Law Association and as an associate member of the University of Colorado Law Review.
Represented Fortune 10 health care company in dozens of high‑profile, multimillion‑ to multibillion‑dollar transactions involving IP and technology.
Represented buyer on IP matters in US$4bn+ acquisition of National Football League (NFL) team.
Represented Major League Baseball (MLB) franchise owner on IP matters arising from minority investment transactions involving the team.
Represented investors on IP matters in US$3bn investment in a professional golf organization.
Represented global e‑commerce and digital media platform in negotiating a multi‑year agreement for exclusive international sports‑content distribution, including key IP and media‑rights terms.
Represented commercial and technology procurement groups of a Fortune 500 media and entertainment company in multimillion‑dollar domestic and international transactions.
Represented software‑as‑a‑service (SaaS) provider in licensing its proprietary market‑research and data‑analytics platform to dozens of Fortune 500 companies.
Represented artificial intelligence (AI) software implementation provider in developing commercial agreements for deployment, commercialization, and protection of proprietary AI tools and services.
Represented artificial intelligence (AI) solutions provider in developing contract terms for commercializing machine‑learning operations (MLOps) tools in regulated, mission‑critical environments.
Represented energy resource management software vendor in the negotiation of a multimillion-dollar purchasing and licensing transaction with the commercial procurement group of a Fortune 50 company.
Represented alcohol, dairy, and other food and beverage companies in licensing, manufacturing, and supply agreements involving commercialization of trade secrets, know-how, and trademarks.
Represented U.S. movie theatre chain in a variety of sweepstakes, contests, customer loyalty, and other promotional matters.
Represented U.S. rail industry trade association in negotiating IP and data rights terms governing a 50‑year strategic research and development collaboration with a major industry trade group.
Represented U.S. automotive manufacturer in developing dealer‑facing terms and conditions governing software licensing, use of tracking technologies, and data‑sharing practices.
Represented digital theatrical content delivery vendor in transactions involving procurement, use and maintenance of satellite and terrestrial media distribution technologies.
Represented Brazilian airline in financing transactions involving collateralization of its IP portfolio and negotiation of complex IP assignment, license, management, and security agreements.
Represented sports and entertainment ticket outlet in acquiring an event management technology provider offering access control, credentialing, and point‑of‑sale solutions for live events and venues.
Represented cybersecurity software provider in structuring and implementing white‑label reseller program for its proprietary network access platform.
Represented investor on IP matters in cross‑border investment in a global provider of customer loyalty technology solutions.