
UK and U.S. economic prosperity deal takes effect – Key takeaways
On July 16, 2025, the U.S. Food and Drug Administration (FDA) announced plans to revoke the standards of identity for 52 food products the agency characterizes as obsolete. To do this, FDA has issued three proposed rules and one direct final rule identifying the standards to be rescinded.1 FDA categorizes the reasons for revoking the identified standards into four buckets: foods with little to no market in the U.S.; foods that would be covered by another standard except for a deviation that is described by an express nutrient content claim; standardized foods that include another standardized food in their name; and standardized foods that could be covered by a broader standard. FDA asserts these actions will provide additional flexibility needed to promote innovation and allow for heathier choices. The revocation of these standards also would provide the agency with additional flexibility for future rulemaking activities under the Trump Administration's 10-for-1 policy.
Standard of Identity History
In 1939, FDA began establishing food standards to promote honesty and fair dealing in food production by specifying the characteristics, ingredients, and production processes allowed for certain foods. These requirements are aimed at combating economic adulteration and ensuring consumers receive consistent products that meet their expectations. Since introducing the standard of identity framework, FDA has established more than 250 standards of identity for a variety of different types of foods.
Over the years, changes in food science, nutrition labeling, and ingredient listing have led FDA to conclude that certain standards of identity are no longer necessary to protect consumer interests. As a result and in relation to the announced proposed recissions, FDA is updating the standard of identity program with the goal of “maintaining the basic nature and essential characteristics of standardized foods while permitting flexibility with respect to their composition.”2 Specifically, the revisions to the program include:
FDA Commissioner Marty Makary has commented that these updates are necessary because “many of these standards have outlived their usefulness and may even stifle innovation in making food easier to produce or providing consumers healthier choices.”3
Proposed Revocations
FDA issued four different rulemakings that would revoke the standards of identity for 52 different food products, including one direct final rule. The rulemakings each note that the deregulatory action is consistent with President Trump’s Executive Order directing executive departments and agencies to eliminate unnecessary and burdensome regulations,4 the Department of Health and Human Services’ (HHS) Request for Information seeking comment on which regulations are ripe for recission,5 and the 2011 Executive Order directing agencies to review existing regulations to identify those ripe to be rescinded.6
The full list of the proposed standards to be revoked is provided in Appendix A. These products cross a number of different product categories including milk and cream, cheeses and related cheese products, frozen desserts, bakery products, macaroni and noodle products, canned fruits, canned fruit juices, canned vegetables, fish and shellfish, and food dressings and flavorings. Across these products and the four different rulemakings, FDA categorized the reason for recission into four buckets:
Notably, FDA issued both a direct final rule and a proposed rule covering 11 products from the canned fruits and vegetables product groups categorized as having little to no market in the U.S. The direct final rule would revoke these standards on September 22, 2025. However, if the agency receives significant adverse comments on the final rule, the companion proposed rule would allow the agency to continue to explore rescinding these standards without delay through the proposed rule process.
Broader Implications
In January, President Trump issued his “10-for-1” Executive Order, which directs agencies to identify at least ten existing regulations to be repealed for every regulation proposed during fiscal year 2025; states that the total incremental cost of all repealed and new regulations finalized this year will be “significantly less than zero;” and, states that any incremental costs associated with new regulations must be offset by the elimination of existing costs associated with at least 10 prior regulations.7 It is possible that FDA’s action to revoke these 52 standards of identities could provide flexibility to the agency to meet the expectations of the “10-for-1” Executive Order.
Although FDA’s actions address the identified 52 individual standards, they do not impact the 200 additional standards in the regulations and it is unclear whether FDA is planning to pursue further modernization of the standard of identity program. FDA has previously undertaken broader initiatives on food standards modernization, issuing joint Advanced Notices of Proposed Rulemaking (ANPR) with the U.S. Department of Agriculture Food Safety Inspection Service (FSIS) in 1995 and 2005, but the agencies have not formally revised their approach to food standards. FDA revisited modernization again in recent years with a public meeting in 2019 and reopening the 2005 docket in 2020. Industry has historically been supportive of modernization efforts and previously proposed a number of revisions to the standards program, such as allowing improvements to nutritional properties that do not rise to the level of a defined nutrient content claim (e.g., reducing sodium by 10% rather than requiring a minimum 25%). Although the current proposed revocations address the standards program, it remains to be seen whether FDA will take more sweeping action.
Next Steps
Comments on the proposed rule to revoke the standards of 18 dairy products and the proposed rule to revoke the standards for 23 foods are due 60 days after publication or September 15, 2025, and comments on the proposed rule covering the 11 products in the direct final rule are due 30 days after publication or August 18, 2025. Hogan Lovells is available to assist with comments on these standards as needed.
Authored by Elizabeth Fawell and Erin Pannek.
Appendix
List of Standards of Identity to be Revoked
Food Product |
Regulation |
Category |
Rulemaking |
Acidified milk |
21 CFR 131.111 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Acidified sour cream |
21 CFR 131.162 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Caciocavallo siciliano cheese |
21 CFR 133.111 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Low sodium cheddar cheese |
21 CFR 133.116 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Low sodium colby cheese |
21 CFR 133.121 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Cold-pack cheese food with fruits, vegetables, or meats |
21 CFR 133.125 |
Category 3 - Standardized food that includes the name of another standardized food in its name. |
Proposed Rule |
Cook cheese, koch kaese |
21 CFR 133.127 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Cream cheese with other foods |
21 CFR 133.134 |
Category 3 - Standardized food that includes the name of another standardized food in its name. |
Proposed Rule |
Gammelost cheese |
21 CFR 133.140 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
High-moisture jack cheese |
21 CFR 133.154 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Nuworld cheese |
21 CFR 133.164 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Pasteurized blended cheese with fruits, vegetables, or meats |
21 CFR133.168 |
Category 3 - Standardized food that includes the name of another standardized food in its name. |
Proposed Rule |
Pasteurized process cheese with fruits, vegetables, or meats |
21 CFR 133.170 |
Category 3 - Standardized food that includes the name of another standardized food in its name. |
Proposed Rule |
Pasteurized process cheese food with fruits, vegetables, or meats |
21 CFR 133.174 |
Category 3 - Standardized food that includes the name of another standardized food in its name. |
Proposed Rule |
Samsoe cheese |
21 CFR 133.185 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Sap sago cheese |
21 CFR 133.186 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Goat’s Milk Ice Cream |
21 CFR 135.115 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Mellorine |
21 CFR 135.130 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Milk bread, rolls, and buns |
21 CFR 136.130 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Enriched macaroni products with fortified protein |
21 CFR 139.117 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Milk macaroni products |
21 CFR 139.120 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Nonfat milk macaroni products |
21 CFR 139.121 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Enriched nonfat milk macaroni products |
21 CFR 139.122 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Wheat and soy macaroni products |
21 CFR 139.140 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Vegetable noodle products |
21 CFR 139.160 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Enriched vegetable noodle products |
21 CFR 139.165 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Wheat and soy noodle products |
21 CFR 139.180 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Artificially sweetened canned apricots |
21 CFR 145.116 |
Category 1 - Standardized food with little to no market in the U.S. |
Direct Final Rule; Proposed Rule |
Artificially sweetened canned cherries |
21 CFR 145.126 |
Category 1 - Standardized food with little to no market in the U.S. |
Direct Final Rule; Proposed Rule |
Artificially sweetened canned figs |
21 CFR 145.131 |
Category 1 - Standardized food with little to no market in the U.S. |
Direct Final Rule; Proposed Rule |
Canned preserved figs |
21 CFR 145.134 |
Category 1 - Standardized food with little to no market in the U.S. |
Direct Final Rule; Proposed Rule |
Artificially sweetened canned fruit cocktail |
21 CFR 145.136 |
Category 1 - Standardized food with little to no market in the U.S. |
Direct Final Rule; Proposed Rule |
Canned seedless grapes |
21 CFR 145.140 |
Category 1 - Standardized food with little to no market in the U.S. |
Direct Final Rule; Proposed Rule |
Artificially sweetened canned peaches |
21 CFR 145.171 |
Category 1 - Standardized food with little to no market in the U.S. |
Direct Final Rule; Proposed Rule |
Artificially sweetened canned pears |
21 CFR 145.176 |
Category 1 - Standardized food with little to no market in the U.S. |
Direct Final Rule; Proposed Rule |
Artificially sweetened canned pineapple |
21 CFR 145.181 |
Category 1 - Standardized food with little to no market in the U.S. |
Direct Final Rule; Proposed Rule |
Frozen concentrate for artificially sweetened lemonade |
21 CFR 146.121 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Frozen concentrate for colored lemonade |
21 CFR 146.126 |
Category 3 - Standardized food that includes the name of another standardized food in its name. |
Proposed Rule |
Frozen orange juice |
21 CFR 146.137 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Reduced acid frozen concentrated orange juice |
21 CFR 146.148 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Canned concentrated orange juice |
21 CFR 146.150 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Orange juice for manufacturing |
21 CFR 146.151 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Orange juice with preservative |
21 CFR 146.152 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Concentrated orange juice for further manufacturing |
21 CFR 146.153 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Concentrated orange juice with preservative |
21 CFR 146.154 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Canned field corn |
21 CFR 155.131 |
Category 1 - Standardized food with little to no market in the U.S. |
Direct Final Rule; Proposed Rule |
Canned dry peas |
21 CFR 155.172 |
Category 1 - Standardized food with little to no market in the U.S. |
Direct Final Rule; Proposed Rule |
Olympia oysters |
21 CFR 161.136 |
Category 4 - Standardized food that could be covered by a broader standard |
Proposed Rule |
Frozen raw lightly breaded shrimp |
21 CFR 161.176 |
Category 4 - Standardized food that could be covered by a broader standard |
Proposed Rule |
Vanilla-vanillin extract |
21 CFR 169.180 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Vanilla-vanillin flavoring |
21 CFR 169.181 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
Vanilla-vanillin powder |
21 CFR 169.182 |
Category 1 - Standardized food with little to no market in the U.S. |
Proposed Rule |
1 Revocation of Food Standards for 11 Products Not Currently Sold, 90 Fed. Reg. 33268. Proposal To Revoke 18 Standards of Identity for Dairy Products, 90 Fed. Reg. 33334. Proposal To Revoke 23 Standards of Identity for Foods, 90 Fed. Reg. 33339. Revocation of Food Standards for 11 Products Not Currently Sold, 90 Fed. Reg. 33346.
2 Standards of Identity for Food, FDA (Jul. 16, 2025), https://www.fda.gov/food/nutrition-food-labeling-and-critical-foods/standards-identity-food?utm_medium=email&utm_source=govdelivery.
3 FDA to Revoke 52 Obsolete Standards of Identity for Food Products, FDA (Jul. 16, 2025), https://www.fda.gov/news-events/press-announcements/fda-revoke-52-obsolete-standards-identity-food-products?utm_medium=email&utm_source=govdelivery.
4 Exec. Order 14,192, 90 FR 9065 (Feb. 6, 2025).
5 HHS, FDA Issue RFI on Deregulatory Plan to Lower Costs and Empower Providers, FDA (May 13. 2025), https://www.fda.gov/news-events/press-announcements/hhs-fda-issue-rfi-deregulatory-plan-lower-costs-and-empower-providers?utm_medium=email&utm_source=govdelivery.
6 Exec. Order 13,563, 76 FR 3821 (Jan. 21, 2011).
7 Exec. Order 14,192, 90 FR 9065 (Feb. 6, 2025).