Insights and Analysis
AI-washing – when AI hype becomes a litigation risk
A new proposal from a group convened by Colorado's Governor to repeal and replace the Colorado AI Act flips the focus of Colorado's AI framework from regulating how high-risk AI systems are designed, deployed, and monitored to considerations regarding consumer-facing rights and transparency obligations. If adopted, the framework would significantly reduce prescriptive compliance obligations for both AI developers and deployers, narrow the scope of regulated systems, and recalibrate liability exposure – while leaving open questions about how existing discrimination and consumer protection laws will be enforced in practice. The timing and substance of the proposal indicates that it may be designed, at least in part, to mitigate the risk of federal preemption risk and preserve Colorado's eligibility for federal broadband funding under recent executive action.
On March 17, 2026, nearly two years after the enactment of the Colorado Artificial Intelligence (AI) Act (CAIA), the Colorado AI Policy Work Group, which was convened by Colorado Governor Polis, made public its proposal to repeal and replace the CAIA.
The CAIA, loosely modeled on the EU AI Act, takes a risk-based approach to AI regulation and focuses on “high-risk AI systems,” which are AI systems that make or play a substantial part in making decisions about consumers related to education, employment, financing or lending, essential government services, healthcare services, housing, insurance, or legal services. It requires developers and deployers of such systems to use reasonable care to avoid algorithmic discrimination in high-risk AI systems and disclose specified information to stakeholders. Deployers also have obligations to conduct impact assessments, implement risk management plans, and provide consumers with a mechanism to appeal adverse decisions. A duty of care (with a rebuttable presumption) anchors compliance. Although it was originally slated to take effect on February 1, 2026, the Colorado legislature delayed enactment to June 2026.
The CAIA has faced challenges both before and after enactment. Prior to its enactment, several industry groups urged the Governor to veto the bill due concerns around the potential for the bill to hamper innovation and put small businesses at a disadvantage against large corporations. And in June 2024 Governor Polis, Attorney General Weiser, and State Senator Rodriguez (an architect of the original bill) outlined the changes they’d like to see made to the law, informed by industry feedback. In October 2025, Governor Polis convened an “AI Policy Workgroup” described as a “diverse membership including groups representing consumers, hospitals, school districts, and other users of technology, and large and small technology companies” tasked with developing an updated policy framework for the legislature’s consideration.
The timing of the Work Group’s proposal aligns with a number of happenings at the state and federal level.
The Work Group's proposal narrows the types of systems that would be in scope for the law, in a potentially helpful move for companies.
Rather than regulating “high-risk AI systems,” as the CAIA currently does, the proposal seeks to govern “Covered ADMTs” (Automated Decision-Making Technology), which are ADMTs used to “materially influence” a consequential decision. “Materially influences” means the ADMT output: (a) is a “non-de minimis factor” that is used in making a consequential decision; and (b) affects the outcome of the decision, including by constraining, ranking, scoring, recommending, classifying, or otherwise meaningfully altering how the decision is made.
In a similar move likely designed to give companies more flexibility, the proposal also scopes out a broader list of activities from the definition of “consequential decision,” including “advertising, marketing, differentiated product recommendations, search, or content moderation” and activities relating to technologies used for cybersecurity, fraud prevention (including “identity verification; customer identification, monitoring, and reporting controls required under state or federal law; anti-money laundering and counter-terrorist financing controls; and economic sanctions compliance” and excluding facial recognition systems for verification purposes), spam filtering, or system reliability.
This proposal pivots away from a law that looks more like European AI regulation (with risk tiers, lifecycle governance, audits, and reporting obligations), and more towards a framework rooted in notice and transparency.
Like the CAIA, the proposal bars private rights of action. And while the CAIA allows, but does not require, the Attorney General to promulgate Rules under the CAIA, the proposal would require the Attorney General to adopt certain Rules, although limited to address only post-adverse disclosure requirements for deployers.
Finally, while the CAIA is silent on liability structures, the proposal would bar the creation of joint and several liability, except to the extent permitted under existing law, in favor of an arrangement where the allocation of fault among deployers and developers is based on their relative fault for the violation of existing law.
While the proposal would narrow the scope of prescriptive AI governance in Colorado, it does not eliminate exposure under existing discrimination, consumer protection, or privacy regimes—nor does it reduce the importance of careful contracting and cross‑jurisdictional compliance planning.
Authored by Mark Brennan, James Denvil, and Sophie Baum.