Insights and Analysis
AI-washing – when AI hype becomes a litigation risk
Rachel Shelbourne
Senior Associate Intellectual Property
+1 202 637 8591Washington, D.C.
Languages
English
She brings substantial experience in commercial contracting and negotiation, representing brands across the global marketplace in matters involving supply chains, distribution networks, licensing, and promotional arrangements. Her life sciences practice includes structuring and negotiating product acquisitions, licensing and R&D agreements, collaborations, and supply and distribution relationships. In the consumer sector, Rachel counsels clients on supply and distribution arrangements, product development agreements, and a wide range of licensing issues. For automotive and transportation clients, she has negotiated complex licensing arrangements on a global scale and is well-versed in the intellectual property issues related to new and emerging technology.
In addition, Rachel regularly advises on online marketing and advertising law, including compliance issues related to social media, web‑based and in‑app marketing, and consumer promotions such as sweepstakes, gift cards, and loyalty programs.
As a secondee, Rachel has served as in‑house counsel to a global technology and social media company, as well as a leading snack food manufacturer. These experiences, combined with her broad transactional background, enable her to address a wide range of commercial issues with strong business judgment and practical insight.