Insights and Analysis
AI-washing – when AI hype becomes a litigation risk
On 4 March 2026, the European Commission (“Commission”) adopted a proposal for a Regulation establishing a framework of measures to accelerate industrial capacity and decarbonisation in strategic sectors (“Proposal”), the so-called Industrial Accelerator Act (“IAA”). The Proposal represents a significant shift in EU industrial and trade policy. It introduces mandatory Union origin (“Made in EU”) requirements and additional origin based restrictions across certain public procurement procedures and public support schemes, and proposes a targeted foreign direct investment (“FDI”) screening mechanism for large investments in selected clean tech sectors. The Proposal provides for a form of equivalence for certain EU free trade agreement (“FTA”) partners with respect to some of these requirements.
The new origin‑based requirements and the foreign investment mechanism are expected to have a material impact on energy‑intensive industries (notably steel and aluminium), net‑zero technologies (including batteries and solar), the automotive value chain, and critical raw materials.
The IAA was announced by Commission President Ursula von der Leyen in her 2025 State of the Union Address and was initially expected to be published on 25 February 2026. Its delayed adoption reflects the controversial nature of the measures, both among stakeholders and within the Commission itself. A range of differing positions has emerged among both Members of the European Parliament and the Member States, suggesting that the proposal may evolve substantially over the course of the legislative process.
The IAA seeks to strengthen the resilience and competitiveness of the EU’s industrial base, boost demand for clean and EU‑manufactured products, and support decarbonisation. A central policy objective is to reduce strategic dependencies and supply‑chain vulnerabilities, with the stated aim of raising manufacturing to 20% of EU GDP by 2035.
The IAA does not operate in isolation, but rather builds on and expands a number of existing and parallel EU initiatives that already incorporate origin‑based or Union‑origin requirements. In particular, the Net‑Zero Industry Act (“NZIA”), adopted in 2024, already introduced restrictions in public procurement, auctions and certain public support schemes with respect to products originating in third countries on which the EU was found to have significant dependencies. Also, as regards the automotive sector, the Commission has recently proposed additional measures under its Automotive Package, including the proposal on clean corporate vehicles and the proposal amending the CO₂ emission performance standards. Both proposals condition access to certain incentives or regulatory benefits on vehicles being “made in the EU”.
Beyond these sector‑specific instruments, the Commission has also announced a revision of the Public Procurement Directives, expected in Q2 2026, for which a public consultation was conducted in late 2025 and early 2026. According to the Commission, the revision would “enable preference to be given to European products in public procurement”, suggesting that further “Made in EU” requirements may be introduced for public procurement. This direction is consistent with the approach outlined by Commission President Ursula von der Leyen in her aforementioned 2025 State of the Union Address, in which she explicitly called for the introduction of “Made in Europe” criteria in public procurement.
The IAA introduces origin‑based requirements for three groups of strategic sectors:
The Proposal introduces two distinct mechanisms:
Contracting authorities must exclude tenders submitted by economic operators that are owned or controlled by entities established in third countries that do not benefit from EU public procurement market access under an FTA or the WTO Government Procurement Agreement (“GPA”).
This exclusion applies, subject to sector‑specific timelines, to public procurement procedures involving:
The Proposal does not define “ownership” or “control”, creating legal uncertainty and potentially broad application, including EU established companies with even indirect but substantial links to non-covered third countries. Unlike the Union‑origin requirements (see below), no explicit derogations or flexibilities apply to this exclusion mechanism.
(b) Union origin (“Made in EU”) requirements
Union‑origin content is determined under the EU’s non‑preferential rules of origin. Certain third‑country content may be treated as equivalent where the EU has concluded an FTA (and, for procurement, the GPA), subject to the Commission’s power to withdraw equivalence by delegated act.
Of note, the equivalence system as set out in the IAA refers specifically to “content originating in” the relevant third countries. As such, it appears designed to apply to provisions that impose origin based content requirements. However, certain IAA provisions do not focus on the origin of content, but rather on a specific stage of production. For example, in the context of electric vehicles, the IAA requires that vehicles be “assembled within the Union.” Based on the current wording, the equivalence regime would thus not appear to extend to such requirements, i.e. assembly carried out in covered third countries would not necessarily be treated as equivalent.
The IAA provides for general derogations where application of Union‑origin requirements would result in a lack of competition, disproportionate costs, technical incompatibility or significant delays. The scope and availability of specific derogations vary depending on the sector and the type of public intervention.
Sector‑specific derogations apply for vehicles. In particular, flexibilities are introduced for small electric vehicles (subcategory M1E), which must comply with less strict Union origin requirements. There is also a 12-month fleet level compliance mechanism, allowing manufacturers to be deemed compliant where at least 85% of their EU registered vehicles assembled in the previous year meet the Union origin requirements, and a transitional exemption for vehicles already registered in the EU, which are deemed compliant for public service contracts until 31 December 2035.
The IAA introduces a targeted screening framework for certain large foreign investments into strategic industrial sectors. The rules apply only where two cumulative thresholds are met. First, the investment must exceed EUR 100 million. Second, the investor must originate from a country that accounts for at least 40% of global production of the relevant technology or input, which is targeted in particular at Chinese investors as the regime is limited to four sectors identified as strategically sensitive and in which China has a strong economic footprint:
Importantly, the Proposal also covers greenfield investments, meaning the establishment of new facilities in the EU may fall within its scope if the thresholds are met. However, there are three important exemptions. In simplified terms, the mechanism does not apply to (i) investments from countries that with an EU free trade or economic partnership agreements, (ii) investments aimed primarily at providing services (as opposed to manufacturing or industrial production); and (iii) portfolio investments, i.e. passive financial investments without management rights.
In the substantive assessment, authorities must examine six value added criteria, and intervention requires that at least four of these six criteria are fulfilled. In essence, they require that: (i) the foreign investor remains in a minority position, generally holding no more than 49% of shares, voting rights, or equivalent control rights in the EU target or assets; (ii) where the investment takes place through a joint venture, the foreign investor also remains below 49%, with governance arrangements ensuring meaningful participation of EU partners; (iii) the foreign investor licenses relevant intellectual property and know-how to the EU target, while pre-existing EU IP remains fully owned by the EU entity and jointly developed IP is shared; (iv) the investor commits to R&D spending in the Union, amounting to at least 1% of the EU target’s annual revenue, proportionate to its share; (v) the investment maintains a substantial EU workforce, with at least 50% EU workers and accompanying training measures; and (vi) the investor supports EU value chains, including by publishing a strategy to prioritise sourcing inputs from within the Union.
Where the mechanism applies, notifications are submitted to Member State authorities, which remain responsible for the final decision. The proposed regime would operate in parallel to the existing framework under the EU FDI Screening Regulation and to national FDI regulations, but its scope is considerably narrower than the initial concept discussed in policy circles. In practice, the structure suggests that the mechanism is primarily aimed at addressing economic security concerns related to Chinese industrial dominance, rather than creating a broad new investment control regime.
In particular, three structural differences distinguish the IAA’s proposed mechanism from traditional FDI screenings:
This creates an interesting institutional parallel with merger control under the EU Merger Regulation. For years, practitioners debated the expanding use of Article 22 referrals to the Commission. Under the IAA, the relevant provision is Article 21, but the Commission appears to have learned from the merger control experience: rather than relying solely on Member State referrals, it would also have the power to directly take jurisdiction over certain cross-border cases.
The IAA will follow the ordinary legislative procedure, with the European Parliament and the Council expected to adopt their respective positions before entering into inter institutional negotiations. The Proposal has already been the subject of intensive internal debate within the Commission, with diverging views across Directorates General on the scope and the legal design of the measures, including the Union origin requirements. This internal discussion resulted in material changes prior to the publication of the proposal, and further amendments can be expected as the legislative process unfolds. If adopted, the IAA may therefore differ in several respects from the current proposal.
Given the breadth of the IAA and its implications across multiple strategic sectors, the legislative process will be very complex both from a policy and technical perspective. Member States have already expressed diverging views on key aspects of the proposal, reflecting differing industrial structures, supply chain dependencies and trade sensitivities. One particularly contentious issue concerns the treatment of third country trading partners, and the extent to which the origin requirements should amount to a strict “made in Europe” approach or instead recognise the equivalence of certain third countries (“made with Europe”), as the proposal currently does for a number of measures (at least in principle).
Furthermore, as regards the new FDI mechanism proposed, certain Member States have already expressed reservations about creating an additional screening layer beyond the FDI framework, while the European Parliament may push in the opposite direction and seek to expand the scope of the mechanism, similar to the approach it advocated during the reform of the EU’s FDI coordination framework.
Progress will therefore depend on the ability of the co legislators to converge on a balance between industrial policy objectives, internal market considerations, and the Union’s external trade commitments.
From a multilateral perspective, the Union origin requirements proposed under the IAA are likely to raise questions regarding compatibility with WTO rules, in particular the rules on non-discrimination. The Commission itself appears to anticipate such scrutiny, noting in its Impact Assessment Report that the “political costs of trade disputes” potentially arising from the implementation of the IAA “would need to be managed”. Against this background, there is a material risk of WTO disputes, as well as, potentially, disputes under relevant free trade agreements, particularly in case certain EU FTA partners may be excluded from the equivalence regime, through amendments in the legislative process or by the Commission after adoption through its delegated powers.
As regards stakeholder engagement, consultations were already conducted ahead of the adoption of the proposal (as reflected in the Impact Assessment Report). The Commission has further opened an eight-week feedback period during which stakeholders can submit their views on the proposal. The Commission will summarize all feedback and submit it to the European Parliament and Council to contribute to the legislative debate. In addition, informal engagement by affected stakeholders is also likely to play a role during the legislative phase.
Overall, the IAA represents a significant step towards a more interventionist EU industrial policy, with potentially far-reaching implications for public procurement, supply chain structuring and investment decisions. Companies active in the targeted sectors should closely monitor the legislative negotiations, as key elements of the regime are likely to be amended before the Regulation is finalised.
Authored by Eva Monard, Falk Schöning, and Elli Zachari.