Dr. Florian Unseld, LL.M. (Sydney) | Munich | Hogan Lovells

Dr. Florian Unseld, LL.M. (Sydney)

Partner Global Regulatory

Languages

English, German

Unseld Florian

Dr. Florian Unseld, LL.M. (Sydney)
Unseld Florian
  • Overview
  • Experience
  • Credentials
  • Insights and events
quote mark

good, fast and competent

Client, JUVE handbook

Florian Unseld advises you on the pulse of your operational business with respect to national and international commercial and regulatory law matters, in particular in the areas of consumer goods, e-commerce, mobility & logistics, industrial goods as well as (digital) services.

Florian Unseld provides legal support to suppliers, purchasers and other stakeholders along their entire value and supply chain. He is highly recommended for advising and representing companies regarding issues of national and international commercial and distribution law, the drafting and negotiation of commercial contracts, as well as related regulatory questions, unfair competition law and consumer protection law. His legal advice encompasses the areas of sourcing, logistics, sales, distribution, cooperation, R&D, leasing, marketing, licencing and outsourcing.

Florian is the head of our German Strategic Operations, Agreements and Regulation (SOAR) practice, a member of our global Consumer Industry Sector Leadership team and co-lead of our global Mobility & Logistics Services group.

Florian is an often recommended lawyer for distribution, trade and logistics as well as for the transport sector: regulation (JUVE Handbook, 2024/2025). He is repeatedly listed as "Leading Partner – Trade, Distribution and Logistics" by Legal 500 Germany, and is also recommended for advice to the transport sector, consumer goods and food law, planning and environment, and product-related advice (Legal 500 Germany, 2025). In addition, Florian is recognized as "Notable Practitioner – Commercial Contracts" and ranked in Band 2 for that category (Chambers Germany, 2025). Clients value him as a "full professional with great negotiating skills and absolute expertise" (The Legal 500 Germany) and describe him as "good, fast and competent" (JUVE Handbook).

quote mark

He offers very high expertise and fast response times.

Client, Chambers Europe

Representative experience

Advising Beacon on a high-volume framework agreement with Siemens Mobility for the acquisition of Vectron locomotives.

Advising Moët Hennessy on an ongoing basis on commercial contracts and distribution law.

Advising the Munich Airport / eurotrade Flughafen München Handels-GmbH on an ongoing basis on commercial contracts with various consumer and luxury goods brands.

Advising a world leading online retailer on an ongoing basis on the drafting and negotiation of commercial contracts, all types of regulatory and consumer protection law issues, and the drafting of terms and conditions, often in international projects across several EU jurisdictions.

Advising a global leading e-commerce platform on the compliance with consumer protection laws and regulations, unfair competition laws, as well as in cease-and-desist proceedings brought by consumer protection organisations.

Advising a global e-commerce platform on its market launch in 17 European jurisdictions, including advice on regulatory requirements relating to e-commerce offerings and unfair competition rules.

Advising a global tech company on the drafting of commercial contracts of all kinds and product warranties, as well as their localisation in 20+ EU jurisdictions.

Advising a global industrials group on the drafting and negotiation of commercial contracts of all kinds (procurement, sales, distribution) and on global supply chain issues (in connection with corona pandemic, Ukraine war, international tariffs, global resource scarcity).

Advising a global automotive OEM on the procurement of critical raw materials and semiconductors (deep sourcing), including contract drafting and negotiation.

Advising a global vehicle manufacturer on the outsourcing of a business stream, including drafting and negotiation of commercial contracts for the operating business of a joint venture company.

Advising a major European airport on the planning and putting into operation of a logistics centre, including the drafting and negotiation of logistics contracts.

Providing comprehensive advice to PostNord on transport contracts.

Advising a global shipyard on drafting and negotiation of commercial contracts, e.g. in connection with the tendering of a billion Euro order by the Ministry of Defence of a large European country.

Advising a global industrial company on its production launch in the area of lithium hydroxide including drafting and negotiation of purchasing, logistics, development, project and customer contracts. 

Advising a global bank on retail and consumer finance distribution cooperations with global automobile OEMs and online portals, incl. drafting and negotiation of contracts. 

Advising a global IT and cloud services provider on the restructuring of its distribution system in several countries in Europe, Africa and Asia.

Advising an insuretech company on its market entry in the EU, including drafting of standard contract documents and their negotiation with customers.

Credentials

Education
  • Cardiff University
  • LMU Munich (Ludwig-Maximilians-Universität München)
  • University of Konstanz
  • University of Sydney
Memberships
  • Deutsche Gesellschaft für Vertriebsrecht e.V. (German Association for Distribution Law)

Recognition

Notable Practitioner for Commercial Contracts

Chambers Germany

2025
Frequently Recommended Lawyer for Distribution, Trade, Logistics

JUVE handbook

2020-2026
Frequently Recommended Lawyer for Transport sector: Regulation

JUVE handbook

2021-2025
Recommended Lawyer for Distribution, Trade, Logistics

Legal 500 Germany

2018-2025
Leading Partner for Trade, Distribution and Logistics

Legal 500 Germany

2025
Recommended Lawyer for Consumer and Food Law

Legal 500 Germany

2021-2025
Recommended Lawyer for Advising the Transport sector

Legal 500 Germany

2020-2025
Recommended Lawyer for Contract Law

kanzleimonitor

2019-2022
Recommended Lawyer for Franchising

Lexology Index

2025