Life Sciences Law Update
Maria Luce Piattelli
Counsel Intellectual Property
Languages
English, Italian
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Overview
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Experience
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Credentials
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Insights and events
World Trademark Review 1000, 2020"A highly capable and pragmatic expert, she parries defences and delivers outstanding results"
As counsel in the IP Group, Maria Luce Piattelli focuses her practice at Hogan Lovells on strategic brand counselling, anti-counterfeit actions and IP transactional works. Since 2004 Maria Luce has developed her skills advising clients in the management of complex trademark and design portfolios, in customs seizure matters as well as in a wide range of domestic and cross-border transactions in industries as diverse as fashion and luxury, technology, media, telecoms and food.
In 2011 she obtained a PhD in IP Law from the University of Parma, with a focus on trademarks, her real passion. If you wish to register your trademark in Italy, Maria Luce knows how to do it. Her skills in devising the most effective branding strategy, combined with a deep understanding of substantive law, are reflected in her ability to provide helpful advice to clients, as well as to draft and negotiate assignment or license agreements and to assist in complex M&A operations where IP is a key asset.
In addition, in the 18 years at Hogan Lovells Maria Luce has developed strong connections with several colleagues of the IP teams in the other offices of the firm, working with them almost every day. If you need a point of contact for IP matters in Italy who is able to also assist transnationally – she is the right person to ask!
World Trademark Review 1000, 2020"A highly capable and pragmatic expert, she parries defences and delivers outstanding results"
Representative experience
Assistance to a worldwide technology company in various IP matters concerning copyright, artificial intelligence and software issues
Continued assistance to a world-leading wine producer in various trademark clearances and enforcement matters against infringers, as well as in related oppositions
Assistance to Recordati in the IP profiles related to the acquisition of Enjaymo® for a consideration of US$825 million plus additional commercial milestone payments of up to US$250 million
Assistance to a leading e-commerce platform company in the management of their trademark portfolio
Assistance to Starbucks on several trademarks issues, including enforcement actions against Italian infringers, negotiation of settlement agreements and branding strategies
Assistance to a luxury furniture producer in the management of the IP portfolio, including the selection and filing of new marks and designs, also in the Metaverse, and enforcement actions
Assistance to a Japanese manufacturer of printers and electronic devices in customs actions and seizures of fake products run by the Italian Tax Police nationwide
Assistance to a well-known Italian company active in the fashion field in the management of its trademark portfolio worldwide
Assistance to an Italian high-end design manufacturer in the management of its trademark and design portfolio worldwide and in related trade mark and design disputes
Credentials
Education
- Ph.D. Intellectual Property Law, University of Parma, 2011
- Law Degree, Bocconi University, 2004
Recognition
Events
Webinar
07 December 2022 | 2:00 PM - 3:30 PM (JST)